Pinoy Big Brother 4th Teen Edition winner Myrtle Sarrosa was unveiled as Ginebra San Miguel 2018 Calendar Girl, coming down from the ceiling to the stage, during The Epic Mix event held at the C3 Events Place in Greenhills, San Juan on November 7 hosted by Nikko Ramos. A celebrity in the world of cosplay, Myrtle was also launched as GSM Blue endorser, the world’s number one gin.
The 22-year-old, Iloilo-born actress, blogger, singer and VJ, who just graduated in June with a Bachelor's degree in Broadcast Communications at the University of the Philippines Diliman, is the perfect mix of everything GSM Blue stands for - young, adventurous, passionate and innovative. She is living an epic life that is not defined by one thing and she is most certainly not afraid to mix things up. Myrtle is the archetype of a millennial which makes her the perfect face of GSM Blue and its new campaign called, Mix for More. As explained by GSM Blue Brand Manager, Winchie Tobias, the campaign reflects the millennials’ insatiable thirst to explore and their longing for fruitful passion. Tobias further explained that for this age group, it’s all about immersion to create a better version of a moment.
Myrtle slays in five (5) awesome GSM 2018 calendars, each highlights a GSM brand and a different version of Myrtle. For Ginebra San Miguel, Myrtle donned the brand’s iconic angel costume. For GSM Blue, Myrtle looks out of this world in a cyber chic outfit. Myrtle channels an illusionist persona for Primera Light Brandy, while she transformed into a forest enchantress for Vino Kulafu. All GSM brands are featured in the final calendar where Myrtle is seen as the Boss Lady.
The Epic Mix Event also introduced two new GSM Blue Flavors – Margarita and Gin Pomelo. GSM Blue Flavors Margarita combines the tang of lime, sweetness of orange liqueur with lime and distinctive strength of tequila flavor. This classic drink from Mexico is a classic that strikes all of the right keys. GSM Blue Flavors Gin Pomelo, is based on the original Pinoy concoction widely known as "Ginpom". It became a hit in the 90's when a popular juice brand launched litro packs of pomelo juice. It complements the taste palate of the Filipino thus became popular and widely associated with gin.
GSM Brand Assistant Mira Pontrias said that these new flavors give millennials options and freedom to mix things up whether they are chilling at home or partying with friends. GSM Blue Flavors has a light alcohol content of 35 proof. It is available in a 700ml bottle for only PhP135. GSM Blue Flavors Margarita and GSM Blue Flavors Gin Pomelo will be available in 7-11 stores beginning November 8. Words by Eton Concepcion
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